What’s On Trend This Season?

On Wednesday evening, the Vogue Festival Wrap Party hosted by East End Social, showcase their key Spring/Summer (SS17/18) trends at the East End Social Fashion Launch, held at the city’s most fashionable address, Realm Adelaide.

Gabrielle Leonello, littlelion PR Director, hosted the evening along with Nicola Lynch, Littlelion PR’s resident stylist. Guests were treated to a behind the scenes presentation giving them insights into the trends from the precinct synonymous with fashion and style, Adelaide’s East End. To complete the look, guests also heard from Atilio Dusa who will lead the renowned Clip Joint Team to create the hair styles for the event.

The lookbook specifically featured the incredible stores and boutiques from the east end of the city, highlighting the incredible trendy local talent Adelaide and Australia has. The live lookbook featured:

Tigerlily – Aztec

Jack London – Floral Assault

Naomi Murrell – Paradiso

Bauhaus/Seafolly – Accessory to the Fact

Leonard Street – Smashing Prints

MJ Bale – Polo in the East End

Harvey the label – Solar Flare

Morrison – Botanic Infusion

Saba – Ruffle Riot


Saba Menswear – High Street

Sooki – Shimmy Nights

Alannah Hill / Jack London – Spring Racing


Sass & Bide/ MJ Bale – Clockwork orange

Australian Fashion Labels Floral – Tribute



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