Situated down Hutt Street, Minus110 Body and Mind is a unique seven-month-old business that aims to improve the health and wellness of their customers. Earlier this week, Minus110 was kind enough to give us an in-depth tour of their unique facilities.
If you were to ask most people what they know about cryotherapy, they will most likely stare blankly at you in puzzlement. Cryotherapy, or more formally known as Whole Body Cryotherapy (WBC), is a treatment that quite literally means ‘cold therapy’. This cool treatment is known to be beneficial for multiple therapeutic and recovery reasons such as muscle repair, injury treatment, skin rejuvenation and weight loss. It can also help with re-energising or awakening your brain and mental health issues. The procedure involves being exposed to an extremely cold environment for a short period of time, similarly to the process of ice baths. These types of cold therapies can be traced back to as early as the 17th century and is currently very popular in European countries but hasn’t seemed to have kicked off in Australia or Adelaide yet.
At Minus110, the treatment involves being exposed to cool, dry temperatures set at -110 degrees Celsius for three minutes, which is also what inspired the business’s name. This takes place within a ‘climate controlled chamber’ that can fit 1-3 people at a time. The chamber itself has two sections separated by a glass door in between.
Before going into the chamber, it’s quite nerve racking for a first time experience due to the thought of being in an incredibly cold environment. The lovely staff members also give you specialised blue uniforms to wear that are very soft and comfortable. The chamber itself has two sections set at slightly different temperatures. First you step into the right side of the chamber and stay within for thirty seconds before transferring to the second compartment set at minus 110. During the three minutes in the extreme cold, your body will begin to activate into ‘survival mode’ as your brain recognises the cold temperature and retains blood to the core organs. As this occurs, parts of your body such as your knees and elbows may feel numb due to the cold blood vessels. For me, this occurred during the last minute or so. To cope with the cold some clients tend to shuffle on the spot or walk around the inside of the small area or dance as if you’re at an Antarctic party, like I did.
Although -110 degrees sounds incredibly extreme, the temperature is oddly bearable, especially when accomplished with a friend. After the three minutes is complete, you feel overjoyed with happy emotions and walk out of the chamber giggling, laughing and wide-eyed in astonishment as to what was just experienced. Parts of your body may also appear to be red such as legs and thighs, though it only lasts for a few minutes.
This unique experience of cryotherapy is one that is fairly new to Adelaide but also seems to be growing. With more people going to Minus110 such as trained athletes, sport players, Olympians and everyday people, we have no doubt that more South Australians will soon be aware of what is involved with this fantastic, beneficial treatment.
Special thanks once again to Minus110 for inviting us to come check out.
Location: 47 Hutt Street, Adelaide