CLM Lady Camilla pop-up Boutique!

Words and images by Chloe De Gennaro and Helena Senesi


On Friday the 24th of June, Everything Adelaide attended the launch of the Lady Camellia Couture+Love+Madness (CLM) pop-up boutique in Rundle Place. Located on level two where Seduce once was, this little boutique was bustling with excited fashion lovers and fellow Adelaide bloggers. To begin the evening we enjoyed a glass of white wine upon arrival, along with a few sweet treats.

We were interested in seeing the styles of items that were featured in the launch as we had seen many of the designer Cristina Tridente’s pieces on social media. From first walking into the boutique we were amazed by the bold colours of each item. The store was decorated with many floral designs, from the wall art to the floral Bizzarro headpieces placed on every shelf.


Upon meeting with Cristina herself, she described to guests about her designs and how they were made: each of the fabrics where hand picked by herself during her travels around the world! Some of the destinations included Italy, Indonesia and India. She then used inspirations from these unique fabrics to design and hand-make every single clothing piece in the store. South Australian brands were her key focus in the creation of the boutique itself. Not only does Lady Camellia feature the clothing range, Couture+Love+Madness, but also jewellery pieces, bags and candles from various SA designers. USE by Simon Williams provided stunning earrings and rings to be sold in store. The items all had a crystallised rock theme, available in a variety of bold colours. Clarence Frank Australia was also an SA brand featured, with their range of luxury handbags. The store had an amazing vanilla scent, thanks to the Halyley Kate candles burning on the counter, which were available in a range of sweet scents. It was great to see a store so focused on supporting amazing local brands.




Certainly the most stunning items featured in the store were the Couture+Love+Madness fashion pieces. The items were arranged on separate racks according to their colour theme. There were bright reds, pinks, yellows, ranging to the darker shades of purple, green and black. Most of the items were dresses, but there was also skirts and tops to choose from. There was a lot of lace and sheer fabrics, many with floral themed designs. Some of the pieces had trimmings, with beads, sequins, and ribbons while others were quite simple designs. What was common amongst all the items was that the fabrics were all beautifully textured and vibrant.


Indeed, the event was an excellent opportunity for customers to have a feel of the products within the Lady Camellia pop-up boutique. The store is definitely worth checking out next time you’re in Rundle Mall, the items are spectacular even just to look at!

Β Special thanks to Girl About Town


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